"The story begins with a heartfelt discussion between Dr. Jill Tarter (co-founder of the SETI Institute), LeVar Burton and Dr. Mae Jemison at SXSW following their panel on 100 Year Starship®. The topic? How to reconnect humans to space, to the Earth and the importance of audacious goals for the health of humanity.
Launched September 15, 2017 at the 25th anniversary of Dr. J’s spaceflight, LOOK UP seeks to connect people from all walks of life, across the world, on a single day by the simple act of sharing what they see when they LOOK UP.
To acknowledge that we are Earthlings. We share the same origins, the same sky. And our evolutionary path necessarily includes capturing our place in the greater universe."
And what exactly is a Skyfie? A selfie with the sky, of course!