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Advertising Guidelines and RatesEffective January 1, 2010GeneralThe Planetarian is the Journal of the International Planetarium Society (IPS) containing resource and review articles. It serves as an informational and educational forum for its members and is published on a quarterly basis. ReadershipMembership in IPS is currently 750 worldwide. Our readers include those
involved in planetarium administration and show production: artists,
musicians, photographers, teachers, technicians, and writers. The Planetarian is distributed to all
IPS members around the world as a benefit of membership. DeadlinesThe Planetarian is distributed quarterly during the solstice and equinox months with the following deadlines for submission of advertising and copy:
Mechanical RequirementsAdvertisements are best submitted to the Editor as high-resolution
digital files. Accepted file types are pdf (first choice), tif, and jpeg and they must
be readable on a Windows-based computer. Best results are obtained with
uncompressed CMYK tif files with a minimum resolution of 300 pixels per
inch. Jpeg files are compressed by their nature and care must be given
to keep the image detailed enough to print well. Please err on the side
of quality rather than compression. Ad Sizes
Planetarian Ad Rate Table 2010
Advertising Rate Details2-Color (black plus one accent color) and Black & White Advertisements: Note that since the Planetarian is printed in full color, ads to be run in 2-color or black and white must be submitted in 2-color (or black and white) to the Editor. Ads submitted in full color will be run in full color and charged at the full color rate. Prices are subject to change without notice. DiscountsTo receive the significant discount from 4-time insertions, advertisers must have a pre-paid contract on file with the IPS. The four issues in which the ad is inserted are consecutive. Contact the Advertising Coordinator listed below to arrange a contract. Centerfolds are not eligible for the discount. Cover and Centerfold AdvertisingRecent Planetarian policy allowed whoever was advertising on the inside front cover, inside back cover, and outside back cover to keep those placements in the next year if they agree to a 4-issue prepaid contract. The centerfold was sold on an issue-by-issue basis, but was grandfathered in a similar way, so that the current advertiser can keep that placement by buying it in the next issue. This placement policy was established many years ago when there were fewer advertisers vying for these spaces. Beginning in 2010, we are replacing the grandfathering policy with a more open policy based on sharing if more than one advertiser is interested in one of these prime areas and is willing to sign a four-issue pay-in-advance contract (at the discounted rate) for an ad in that area. *See complete policy for cover and centerfold advertising. BillingAdvertisers will be billed for each issue within 30 days of the advertising deadlines listed above. New advertising must be prepaid until credit is established. Checks should be made payable to the International Planetarium Society and sent to the IPS Treasurer at the address listed below. Payments made by wire transfer require an additional $35 fee. Contact the Advertising Coordinator or Treasurer for IPS bank routing information. Direct Mailing OptionsIn addition to advertising in the Planetarian,
you may contact our membership directly. You may purchase our mailing
list on pressure sensitive labels at the cost of $60 for U.S.A.
membership, $60 for non-U.S.A. membership, or $110 for both membership
lists from the IPS Treasurer. Insert OptionsAdvertisers also may place CD/DVD inserts in the Planetarian mailings. The disk(s)
must be provided in paper sleeves and must include the statement
"Commercial Insert to the Planetarian,"
either printed on the CD/DVD itself or on the paper sleeve. Advertisers
should submit a sample disk and sleeve to the chair of the IPS
Publications Committee well in advance of the standard deadline to
ensure it meets mailing requirements. The cost per insert is $1,875 per
issue, plus sleeved disks. MiscellaneousWe reserve the right to return advertising materials that we deem
inappropriate for the journal. Contact Information
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Questions about this page to: Sharon Shanks
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Chair of IPS Web Committee: Alan Gould <> |
Last Modified:
3 January, 2010 |