General
The Planetarian is the
Journal of the International Planetarium Society (IPS) containing
resource and review articles. It serves as an informational and
educational forum for its members and is published on a quarterly
basis.
Readership
Membership in IPS is currently 750 worldwide. Our readers include those
involved in planetarium administration and show production: artists,
musicians, photographers, teachers, technicians, and writers. The Planetarian is distributed to all
IPS members around the world as a benefit of membership.
Check the table below to see which will best fit your advertising
budget. Prices (in U.S. dollars) are based on the use of color and on
the size, placement, and frequency of the advertisement.
Deadlines
The Planetarian is distributed quarterly during the solstice and
equinox months with the following deadlines:
Cover Date
Final Ad Deadline
March
January 21
June
April 21
September
July 21
December
October 21
The Final Advertising Deadlines above are the dates by which
established advertisers who already have an ad on file with the Editor
may state that they want to re-run the ad on file.
All new ads must be received by the editor at least 10 days before the
final deadline date. New ads include those from new advertisers and new
or revised ads by established advertisers or those with multiple-issue
contracts. For contract holders, the Editor may re-run the previous
issue's ad if no new ad is received 10 days prior to the final deadline.
Mechanical
Requirements
Advertisements must be submitted to the Editor as high-resolution
digital files. Accepted file types are tif, jpeg, and pdf and they must
be readable on a Windows-based computer. Best results are obtained with
uncompressed CMYK tif files with a minimum resolution of 300 pixels per
inch. Jpeg files are compressed by their nature and care must be given
to keep the image detailed enough to print well. Please err on the side
of quality rather than compression.
Send ads as email attachments or by postal mail on CD-ROM. It is also
OK to post ads at your web site and the Editor will download via FTP.
There is no size limit on a downloaded FTP file. Note that floppy, ZIP,
Jazz disks, etc. are not accepted. Do not email files larger than 3
megabytes in size without making advance arrangements.
Camera-ready artwork will not be accepted on a regular basis, although
this requirement may be waived under special circumstances. Inquire
well in advance for special needs and possible exceptions.
Ad Sizes
Standard Sizes
Bleeds
Covers and Full Page
7.0 x 10 inches
17.8 x 25.4 cm
8.5 x 11 inches + at
least 1/8th inch more (up to 1/2 inch) overlap
21.6 x 27.9 cm + at
least 0.32 cm (up to 1.3 cm) overlap
1/2 Page Horizontal
7.0 x 5 inches
17.8 x 12.7 cm
1/4 Page Vertical
3.5 x 5 inches
8.9 x 12.7 cm
Business Card
Horizontal
3.5 x 2 inches
8.9 x 5.1 cm
Bleeds
Bleeds (a piece of art or an ad that extends to the edge of the page so
that a white frame or border is not visible) are available on cover and
full page ads at no extra charge. (These include regular full page,
centerfold, inside front cover, inside back cover, and outside back
cover ads.) The dimensions of the full page are 8.5 x 11 inches
(21.6 x 27.9 cm), and ads designed to bleed to the edge of full page
must add at least 1/8 inch (0.32 cm) to these dimensions to ensure full
page coverage. Any range up to an additional 1/2 inch (1.3 cm) can be
added. The extra is trimmed in the binding stage. (For more information
and examples, check out http://www.magazinepublisher.com/dictionary.html.)
If a full page or cover ad is to bleed to the edge of the page, the
Editor must be informed at the time the ad is submitted. Otherwise it
will be assumed the ad is designed for the standard size listed above.
Advertising Rates (per insertion, in U.S. dollars)
Full
Color 1-time
Full
Color 4-times
2
Color 1-time
2
Color 4-times
B
& W 1-time
B
& W 4-times
Back
Cover
$760
$690
Inside
Front
750
680
Inside
Back
750
680
Full
Page
690
630
520
460
400
340
1/2
Page
490
465
315
290
200
175
1/4
page
420
400
250
230
135
110
Business
Card
350
340
180
170
70
50
Centerfold
(2-page)
1500
Centerfold
(4-page)
2800
Advertising Rate Details 2-Color (black plus one
accent color) and Black & White Advertisements: Note
that since the Planetarian is
printed in full color, ads to be run in 2-color or black and white must
be submitted in 2-color (or black and white) to the Editor. Ads
submitted in full color will be run in full color and charged at the
full color rate. Prices are subject to change without notice.
Discounts
To receive the significant discount from 4-time insertions, advertisers
must have a pre-paid contract on file with the IPS. The four issues in
which the ad is inserted are consecutive. Contact the Advertising
Coordinator listed below to arrange a contract. Centerfolds are no
eligible for the discount.
Billing
Advertisers will be billed for each issue within 30 days of the
advertising deadlines listed below. New advertising must be prepaid
until credit is established. Checks should be made payable to the
International Planetarium Society and sent to the IPS Treasurer at the
address listed below. Payments made by wire transfer require an
additional $35 fee. Contact the Advertising Coordinator for IPS bank
routing information.
Direct Mailing Options
In addition to advertising in the Planetarian,
you may contact our membership directly. You may purchase our mailing
list on pressure sensitive labels at the cost of $50.00 for U.S.A.
membership, $50 for non-U.S.A. membership, or $100 for both membership
lists from the IPS Treasurer.
Insert Options
Advertisers also may place CD/DVD inserts in the Planetarian mailings. The disk(s)
must be provided in paper sleeves and must include the statement
"Commercial Insert to the Planetarian,"
either printed on the CD/DVD itself or on the paper sleeve. Advertisers
should submit a sample disk and sleeve to the chair of the IPS
Publications Committee well in advance of the standard deadline to
ensure it meets mailing requirements. The cost per insert is $1,750 per
issue, plus sleeved disks.
Miscellaneous
We reserve the right to return advertising materials that we deem
inappropriate for the journal.
You may purchase back issues of the Planetarian from the IPS Treasurer.
Contact Information
Executive
Editor
Advertising
Coordinator
IPS
Treasurer
IPS Publications Committee
Sharon Shanks
Executive Editor, Planetarian
Ward Beecher Planetarium
Youngstown State University
One University Plaza
Youngstown OH 44555
USA
Phone: +1 (330) 941-3619 office
Fax: +1 (330) 941-3121 fax
Email: Sharon Shanks
Chuck Bueter
Advertising Coordinator
15893 Ashville Ln.
Granger, IN 46530
USA
Phone: +1 (574) 271-3150
Email: Chuck Bueter
Shawn Laatsch
IPS Treasurer
Imiloa Astronomy Center of Hawaii
600 Imiloa Place
Hilo, HI 96720 USA
Phone: +1 (808) 969 9735
Fax: +1 (808) 969-9748
Email: Shawn Laatsch
Dr. Dale Smith, Chair
BGSU Planetarium
Physics & Astronomy Department
104 Overman Hall
Bowling Green State University
Bowling Green, OH 43403
USA
Phone: +1 (419) 372-8666
Fax: +1 (419) 372-9938 fax
Email: Dale Smith
