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Advertising Guidelines/Rate Sheet
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Advertising Guidelines and Rates

Effective January 1, 2010 - current date

General

Planetarian is the Journal of the International Planetarium Society (IPS) containing resource and review articles. It serves as an informational and educational forum for its members and is published on a quarterly basis.

Readership

Membership in IPS is currently 636 worldwide. Our readers include those involved in planetarium administration and show production: presenters, lecturers, artists, musicians, photographers, teachers, technicians, and writers, as well as vendors and others who do business with planetariums. Planetarian is distributed to all IPS members around the world as a benefit of membership.

Check the table below to see which will best fit your advertising budget. Prices (in U.S. dollars) are based on the use of color and on the size, placement, and frequency of the advertisement.

Deadlines

Planetarian is distributed quarterly during the solstice and equinox months with the following deadlines for submission of advertising and copy:

Cover Date
Deadline
March
January 21
June
April 21
September
July 21
December
October 21

 

Mechanical Requirements

Advertisements are best submitted to the Editor as high-resolution digital files. Accepted file types are pdf (first choice), tif, and jpg, and they must be readable on a Windows-based computer. Best results are obtained with press quality pdf files and uncompressed CMYK tif files with a minimum resolution of 300 pixels per inch. Jpeg files are compressed by their nature and care must be given to keep the image detailed enough to print well. Please err on the side of quality rather than compression.

Send ads as email attachments to the Editor at sharon.shanks@gmail.com. I can also download ads by guest ftp, or you can set up a login on your ftp site if you desire. You can also use a large-file transfer service such as Dropbox or YouSendIt.

NOTE: The editor only receives the ads. Contracts are handled through Dale Smith, the advertising coordinator, who also receives the payments.

Inquire well in advance for special needs and possible exceptions.

Ad Sizes

Standard Sizes
Bleeds
Covers and Full Page
8.5 x 11 inches
21.6 x 27.9 cm

Ad size + at least 1/8" more (up to 1/2") overlap
Ad size + at least 0.32 cm (up to 1.3 cm) overlap

1/2 Page horizontal

1/2 Page vertical

5.5 x 8.5 inches

11 x 5.5 inches

14 x 21.6 cm

21.6 x 14 cm

Same overlap on sides to bleed.
Horizontal ads will always bleed to the bottom, left and right.
Vertical ads will always bleed to the top, bottom, and either the left or the right, depending on placement on the page.

1/4 Page
horizontal

1/4 Page
vertical

4.25 x 2.75 inches

2.75 x 4.25 inches

10.8 x 7 cm


7 x 10.8 cm
No bleeds on 1/4 page ads
Business Card horizontal
only
3.5 x 2 inches
8.9 x 5.1 cm
No bleeds on business card ads
bleed diagram Bleeds
Bleeds (a piece of art or an ad that extends to the edge of the page so that a white frame or border is not visible) are available on cover and full page ads at no extra charge. (These include regular full page, centerfold, inside front cover, inside back cover, and outside back cover ads.) The dimensions of the full page are 8.5 x 11 inches (21.6 x 27.9 cm), and ads designed to bleed to the edge of full page must add at least 1/8 inch (0.32 cm) to these dimensions to ensure full page coverage. Any range up to an additional 1/2 inch (1.3 cm) can be added. The extra is trimmed in the binding stage. (For more information and examples, check out http://www.magazinepublisher.com/dictionary.html)

If a full page or cover ad is to bleed to the edge of the page, the Editor must be informed at the time the ad is submitted. Otherwise it will be assumed the ad is designed for the standard size listed above.

 

Planetarian Ad Rate Table

Type of Ad Without Contract
(Each Paid Individually)
With Contract
(4 Ads Paid in Advance)
Full PriceRate/Issue (US$) DiscountedRate/Issue (US$) Discounted Total 4 Issues (US$)

Full Page



Full Color 750 680 2720
2 Color 565 500 2000
B&W 435 370 1480

 

1/2 Page

 

 

Full Color 530 500 2000
2 Color 340 315 1260
B&W 215 190 760

 

1/4 Page




Full Color 455 430 1720
2 Color 270 250 1000
B&W 145 120 480

 

Business Card



Full Color 380 365 1460
2 Color 195 185 740
B&W 80 55 220

 

Cover/Centerfold
(full color only)


(See policy on cover/centerfold assignments)
Inside Back Cover 850 775 3100
Inside Front Cover 850 775 3100
Outside Back Cover 975 885 3540
2-Page Centerfold 1605 1450 5800
4-Page Centerfold 2995 2700 10800

(rates placed into effect Jan. 1, 2010)

Advertising Rate Details

2-Color (black plus one accent color) and Black & White Advertisements: Note that since Planetarian is printed in full color, ads to be run in 2-color or black and white must be submitted in 2-color (or black and white) to the Editor. Ads submitted in full color will be run in full color and charged at the full color rate. Prices are subject to change without notice.

Discounts

To receive the significant discount from 4-time insertions, advertisers must have a pre-paid contract on file with the IPS. The four issues in which the ad is inserted are consecutive. Contact the Advertising Coordinator listed below to arrange a contract. Centerfolds are not eligible for the discount.

Cover and Centerfold Advertising

A separate policy on assigning cover and centerfold advertising exists. If you care considering these sites, please see complete policy for cover and centerfold advertising.

Billing

Advertisers will be billed for each issue within 30 days of the advertising deadlines listed above. New advertising must be prepaid until credit is established. Checks should be made payable to the International Planetarium Society and sent to the IPS Treasurer at the address listed below. Payments made by wire transfer require an additional $35 fee. Contact the Advertising Coordinator or Treasurer for IPS bank routing information.

Direct Mailing Options

In addition to advertising in Planetarian, you may contact our membership directly. You may purchase our mailing list on pressure sensitive labels at the cost of $60 for U.S.A. membership, $60 for non-U.S.A. membership, or $110 for both membership lists from the IPS Treasurer.

Insert Options

Advertisers also may place CD/DVD inserts in Planetarian mailings. The disk(s) must be provided in paper sleeves and must include the statement "Commercial Insert to Planetarian," either printed on the CD/DVD itself or on the paper sleeve. Advertisers should submit a sample disk and sleeve to the chair of the IPS Publications Committee well in advance of the standard deadline to ensure it meets mailing requirements. The cost per insert is $1,875 per issue, plus sleeved disks.

Contact the advertising coordinator for other insert options.

Miscellaneous

We reserve the right to return advertising materials that we deem inappropriate for the journal.
You may purchase back issues of Planetarian from the IPS Treasurer.

Contact Information

Executive Editor
IPS Treasurer
Advertising Coordinator
IPS Publications Committee

Sharon Shanks
Executive Editor, Planetarian
Ward Beecher Planetarium
Youngstown State University
One University Plaza
Youngstown OH 44555
USA
Phone: +1 (330) 941-3619
Fax: +1 (330) 941-3121
Email: Sharon Shanks

Ann Bragg, Treasurer and Membership Chair
Anderson Hancock Planetarium
Marietta College
215 Fifth Street
Marietta, Ohio 45750 USA
Email: Ann Bragg

Dale Smith, Chair
BGSU Planetarium
Physics & Astronomy Department
104 Overman Hall
Bowling Green State University
Bowling Green, OH 43403
USA
Phone: +1 (419) 372-8666
Fax: +1 (419) 372-9938 fax
Email: Dale Smith

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International Planetarium Society, Inc   
c/o Ann Bragg, Treasurer   
Marietta College, 215 Fifth Street   
Marietta, Ohio 45750 USA